The ExScite Eldad Gefen is the president of Be-Connected, a Telrad Networks startup ( a provider of data communications and telecommunications solutions. Telrad is located in Lod, Israel. Eldad was in the Israeli Air Force as a Commander and Pilot. He spent several years in the U.S. working in executive positions in well-known start-ups and public companies. He was the marketing manager of the Print On Demand Systems Group at Scitex Israel in the late 90’s. Before moving to his current role of CEO at Be Connected, Eldad was the CEO of Inc. (another TN spin-off).
In Nov 2000, Cisco has acquired 11% of Be-Connected, for $15 M, at a company value of $165 M.