ExScite Uzi Ish-Hurwitz, Shira’s Chairman, appoints Shimon Orian, Lazy Yanai and Leigh Kimmelman to top positions
Shira Appoints Three Exscite’s as Top Executives
Unprecedented global marketing opportunities demand Shira to position, strengthen and expand its worldwide product marketing and customer support
WOBURN, MASSACHUSETTS, USA and KFAR SABA, ISRAEL, FEBRUARY 15, 2001 – Shira, a key software solution provider for digital prepress and printing workflows, today announced three additional executives have been appointed to their expanding management team. These appointments are key components in establishing Shira’s strategy of worldwide growth, sales expansion and customer support.To see a full press release, click here: http://www.shira.co.il/PR_ThreeNewExecs.htm

Lazy Yanay joins Shira Computers, Ltd. as Corporate Vice President, Product Marketing. He will spearhead Shira’s worldwide product marketing. He comes to Shira from Creo-Scitex, where he held the position of Marketing Manager of the Printing Workflow Solutions Division and holds a B.A. from Tel Aviv University. Commenting on his new role, Yanay noted “Shira’s range of innovative products combined with its solid customer base and first-class reputation of its advanced technology for the printing industry, represents an unprecedented opportunity for us in the current marketplace. The industry was waiting for a web-based workflow system, and the eP2 product line is the ideal solution for this industry’s emerging need. Without a doubt, Shira put together a winning team, and has all the ingredients needed to achieve enormous success.”

Leigh Kimmelman has joined Shira, Inc. as Vice President, Product Marketing. Leigh will develop and implement product-marketing strategies in the United States, Canada and South America. He joins Shira from Creo-Scitex America where he was Product Marketing Manager of the Output Imaging Systems Division. Mr. Kimmelman is a graduate of the Rochester Institute of Technology where he also serves as a guest lecturer. He is a frequent speaker at industry conferences and is the current co-chair of GRACOL (General Requirements for Applications in Offset Lithography).

Shimon Orian returns to Shira, Inc., as Vice President, Customer Support. He will strengthen Shira’s technical support team and enhance customer service. Shimon comes to Shira from Orset Corporation, a prepress integrator and longtime Shira dealer. Previously he worked for many years at Scitex in customer support and possesses a vast knowledge of digital prepress workflow. Shimon was part of Shira at its founding, and has had hands-on experience with nearly all Shira products ever since.

In addition to today’s appointments, this past December Joseph D. Pargola joined Shira, Inc. as Vice President of Sales. His focus is on the worldwide sales of Shira’s line of native PDF and TIFF/IT workflow products and the Web-based workflow solutions, eP2 OnlineTM and eP2 OnsiteTM. He brings with him brings 20 years of printing industry sales experience. Most recently, he served as Vice President of Sales, Commercial Division at Collabria Inc. Prior to Collabria, Mr. Pargola served as National Sales Director, Indirect Channels at Scitex America.

Chairman, Uzi Ish-Hurwitz comments, “These executives bring many years of experience in prepress technology and marketing to Shira. The company is playing a major role in leading the path to digital web-based workflow solutions, and we are enthusiastic about the impressive blend of talent now joining our management team”.

About Shira
Shira is a recognized as a leading developer of enhanced prepress and printing workflows. Their classic products, including CEPStoPS, were instrumental in the transition to computer-to- plate. First announced at Drupa 2000, Shira’s eP2 OnlineTM web-based workflow environment is presently in field-testing at a major US printer, and the eP2 PageXchange Workflow is soon to be released to several US sites. Their native PDF Workflow Tools, developed by AC&C HSH Group, a Shira company, were the first to allow a complete front-to-back native PDF prepress workflow and used in the printing and publishing industry for digital prepress. Shira’s products have been adopted by leading vendors to the industry, such as Heidelberg, CreoScitex, Agfa and Kodak.

Shira Computers Ltd. is a privately held company headquartered in Kfar Saba, Israel and its subsidiary, Shira, Inc., maintains offices in Woburn, Massachusetts. For additional information, please contact Shira at +972-9-764-6200, or in the United States at 781-376-4175. Visit their web site at www.shira.com.