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Yuval Tal ([email protected]) is the CEO of E4X, www.e4x.com a Tal Aviv based company that provides an instant infrastructure and service for enabling and ensuring electronic multi-currency transactions for online Internet businesses and e-merchants. Before co-founding E4X, he served as the General Manager of R-U-Sure Ltd., Israeli start-up dealing in Internet comparison shopping. Prior to R-U-Sure, he was the Director of Business Development at RADWARE, Ltd (NASDAQ: RDWR), and earlier at Scitex, Israel.