The new Sweetspot Consulting has been founded and is led by the ExcScite Jorge Gerber.
Most recently Jorge was VP Marketing and Sales at GoNet Channels. Before GoNet he was a member of the founding team of Radware Ltd. (Nasdaq: RDWR), an Internet traffic management company, where he was VP Strategic Alliances. Prior to that, Jorge held a position of Market Development Manager, Mediterranean and Africa for Madge Networks (Nasdaq: MADGF). In addition, he was the Purchasing Manager for Nice Systems (Nasdaq: NICE). Jorge held for 8 years purchasing management positions at Scitex in Israel. 
Sweetspot Consulting of Tel Aviv Israel offers a structured, modular procedure to examine and determine the company’s “Sweet Spot”, laying down all the building blocks needed in order to accomplish goals in a timely manner.
They analyze customer capabilities, potential target markets, and the competitive environment. Sweetspot’s team includes industry-leading experts in product management, Marcom, sales, branding, positioning, business development, channel marketing, product deployment, sales force management, training, valuation, and technical writing.