Steve Hoffenberg is Director, Consumer Imaging Research at Lyra Research.
Steve_HoffenbergSteve is responsible for Lyra’s market research in consumer digital imaging products and services and is the principal analyst for the Consumer Imaging Intelligence advisory service.
He has more than a decade of product management and market research experience in the digital imaging industry. He was the product manager for digital cameras at Leaf Systems (now a division of Eastman Kodak), one of the pioneering companies of the digital camera industry in the early 1990s.
He initially joined Lyra in 1996 as founding director of the Digital Photography Advisory Service.
In 2000, Steve became director of product management at Sound Vision Inc., an engineering firm that designed low-cost digital cameras and TV-centric digital imaging and audio products. He rejoined Lyra in 2004 and led the company’s research in the digital television market before returning to lead the Consumer Imaging Intelligence service. Steve was with Leaf near Boston, when Scitex acquired the digital imaging startup (See biography).
Founded in 1991, Lyra Research is a provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.