2007 PODi Best Practices Award

to the ExScite Rick Littrel, founder and president of Magicomm

Amesbury, MA – FEBRUARY 19, 2007 – PODi, the Digital Printing Initiative, has presented Magicomm with its 2007 Best Practices Award in the Relevant Marketing category for an innovative multi-touch targeted direct mail campaign developed for their client Agfa Graphics, an international supplier of integrated prepress solutions to the printing industry. Agfa chose Magicomm to develop a campaign to increase market awareness and generate qualified leads for their ThermoFuse offset plate line. The 120 day campaign included 5 key components and drew an impressive response rate of 5.67%, which exceeded the projected goals by 360%.

Magicomm’s proven leadership in integrated variable data marketing campaigns continues to gain industry recognition for their approach – and for delivering bottom line results for their client’s. “We are thrilled to receive this prestigious award from PODi,” said Rick Littrell, President and CMO of Magicomm. “As early adopters of digital variable data printing (VDP) technologies, we take pride in our ability to create effective and successful multi-touch campaigns for our clients. Our use of leading edge tools and strategies allows us to communicate our client’s message with improved relevance, which increases results.”
PODi’s annual Best Practices international competition is judged by a panel of industry experts in the field of digital printing. Awards were chosen based on relevance in copy, imagery, and offer, in combination with the overall creativity of the campaign.