Alan_Renda
For over 10 years, ExIris Alan Renda is a partner at Research Consortium an independent business development consultant using primary qualitative and quantitative market research studies to guide clients towards business growth in a variety of industries including high-tech, publishing, graphic arts, consumer and packaged goods.
Before Research Consortium, Alan was VP Sales and Marketing at IRIS Graphics, Inc. and earlier he was Senior Director of Marketing at IRIS, since 1993 where he was responsible for strategic growth, development and P&L management of five graphic arts and non-graphic arts markets.
In the 80?s he was Director, Market Research and Strategic Planning, Corporate Services Division at Digital Equipment Corporation
For 7 years, from 1974 ? 1981 Alan was Assistant Professor at Boston College School of Management
