The ExScite Gadi Amit is moving fast forward.
Gadi_Amit
A little industrial design can make a product go a long way. With experience working for Apple through the US-based frogdesign firm, and now major clients from the computer industry, such as Dell, HP, and Samsung, the Israeli industrial designer Gadi Amit, 46, is running a tight and successful ship at the American design firm he founded: NewDealDesign, based in the San Francisco Bay Area. Fast Company and BusinessWeek consider Amit’s industrial design firm to be a top 10 in America, and in consumer electronics, he’s an easy top five. Recently partnered with Shai Agassi, the founder of the electric car company Better Place, Amit took on the role of designing Better Place’s electric car charging ports. San Francisco and Hawaii have already committed to test-driving the project, and in Israel says Amit, who is an old friend of Agassi, the NewDealDesign recharge stations are already on the streets. The first ones were inaugurated last December. “We’re moving forward – moving very fast and the project is very tangible. It’s real and it’s happening,” says Gadi. “My contribution is to make sure the product is cost-effective, user-friendly and has a significant signature, one that’s playing well with the urban setting.”
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Located in the Bay Area, NewDealDesign is a unique creative agency providing Strategic Industrial Design, Physical Interaction Design and Branding services to leading companies. Founded in 2000, NewDeal has a long client list from start-ups to Fortune 500 names including Dell, Fujitsu, Verizon, Logitech, Palm, Nokia, Rio and more.
